I'm best known for helping Makers and Creatives, like you, launch successful and profitable Etsy businesses so they can live lives with time and financial freedom!
Timing Is Everything. ☀️❄️☕️
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My husband (and I) own two coffee shops here in Milwaukee. He's recently added a coffee roasting branch to the business because his favorite part of coffee is roasting it. And as he's been growing these businesses, the customer needs have also been growing. During the winter months, his bean and hot beverage sales are the top selling items. And during the summer months, his cold brew sales increase dramatically. But cold brew is a very time and labor intensive beverage to make. He's been looking for some ways to get the "brewing" part of the business off his shoulders. So he decided to outsource that section of his business to a company that specializes in brewing. Now he has concentrated bottles of his coffee ready for cold brew creation, and cans of cold brew to sell as well. This was a HUGE pain point in his business and he's relieved to have it off his plate. But, he didn't try to tackle this problem in June, when cold brew season is in full swing. He waited until cold brew sales are at it's lowest (Dec-Feb) to make some changes and upgrades. As Etsy shop owners, we need to be smart and strategic about how we spend our time, and how we view these upcoming slower seasons. I know that in my business my slowest months are Jan-March. I plan for it and know to expect it. So instead of stressing out about my slower sales months, I use these times to strategize and plan for when my sales are unbearably hight (August-December). I ask questions like:
The best time to plan is when your business is slowest. That way when those sales come rushing in, you're not trying to come up with a plan to execute order creation. What 3 things can you tackle over these next 3 months that will help you most during your busy season? Want to connect and brainstorm ways to streamline your order/product creation together? |
Maker's Business Coaching
I'm best known for helping Makers and Creatives, like you, launch successful and profitable Etsy businesses so they can live lives with time and financial freedom!
We try to leave our house as close to 7am every morning. The kids need to be to school by 7:50 but like to get there as close to 7:30 as possible to spend time with friends before classes start. When we leave the house right at 7, we get to school by 7:25. So you would think that if we leave the house by 7:10 (just 10 minutes later), we'd still get to school 10 minutes later as well (which would be 7:35). But...that's not how it works. Because if we leave our house by 7:10, we end up getting...
I'm constantly thinking about my Etsy business. Spending focused time creating orders, thinking of new ways to expand and grow, or researching new product ideas for viability. Because when you own your own business, you can't afford to let things fall through the cracks. So, when I see opportunities for growth, I jump on it. When I am able to change my creation process to speed up production and increate quality, I make it happen. And when I need to cut our products that just aren't selling,...
Yup. You guessed it. The kiddos had another 4 day weekend which meant I had to switch things up a bit today. I have been working hard on creating killer Etsy listings for my shop, but also have been working on some really incredible things in store for the go-getters here in Maker's Business Coaching! So I had to figure out how I would make it all work today with the kiddos home. I could either sleep in, take 'er easy, and end up doing a whole lot of nothing for my businesses today. OR... I...